Nissan Postpones 2015 Announcement

posted in: LMP1, WEC | 0

The original plan was that Nissan would be revealing their 2015 FIA World Endurance Championship LMP1 challenger next week. The Japanese manufacturer rented out Sebring Raceway from 5 December to 7 December, then there were reports that Nissan would take this opportunity to lift the lid on its return to world sportscar racing. However, it now appears as if Nissan have had a change of heart, and the original announcement has been postponed among rumours that the car is behind on development.nissan_2015

Shortly after cancelling the Sebring announcement, Nissan released an image that shows a Nissan factory driver’s crash helmet in front of a locker with an American Football shirt inside. The accompanying message reads “We’re Back – 02.01.2015” (2 February). The suggestion is that Nissan wants to make a splash with its comeback to prototype endurance racing and has come up with a different media strategy. The largest sporting event in the world, the Superbowl, is set to be held on 2 February and advertising slots during the broadcast are the most expensive in global TV advertising. Will Nissan use the Superbowl to unveil its brand-new GT-R LM Nismo to the world? If so, it would give Nissan, and the World Endurance Championship, priceless exposure to US television viewers.

Via: Speedweek
Image source: Nissan